The evolution of consumer buying habits continues – as proven when Cyber Monday 2017 became the largest online shopping day in U.S. history. A record $6.59 billion in digital transactions were made; that’s nearly a 17% increase from 2016. And mobile sales also had a day for the history books – accounting for a record $2 billion of Cyber Monday sales.
By now, online retailers should be done with their holiday fulfillment planning and anxiously awaiting the surge of eCommerce activity that’s just around the corner. If you’re still trying to pull together some last-minute preparations, however, take a minute to read our earlier post, “7 Fulfillment Steps to Take Now for Q4 2017”.
Consumer promotions like rebates and sweepstakes have come a long way over the years. The digital age has completely changed the way brands execute these ‘old school’ promotional programs. But in today’s uber-competitive marketplace, rebates and sweepstakes are still a very effective way to generate brand awareness, build a bigger database and reward loyal customers.
It’s summertime, but brands are busy preparing for the onslaught of holiday sales that are headed their way in a few months. And based on last year’s numbers, they should get ready for more eCommerce transactions than ever before.
The first few months of 2017 have seen several major brands closing their retail stores or closing up shop entirely. JC Penney, Kmart, Payless Shoes, RadioShack and Staples are just a few of the brands that have fallen prey to consumer shopping habits that are shifting from brick-and-mortar to the Internet.
Amazon has become the unquestionable leader of ecommerce and has changed the way consumers shop online. Because of its market dominance, many brands use Amazon as a channel for their online sales. But what about order fulfillment – who should brands trust to get their orders into the hands of customers? Some choose Amazon’s fulfillment service, Fulfillment By Amazon (FBA). While FBA is certainly bigger than other third-party fulfillment providers, that doesn’t mean it’s better or more cost-effective.
Offering sweepstakes and other chance promotions are a great way for a business to attract and retain consumers. Executing a sweepstakes not only helps marketers to build consumer good will but also to collect personal information, such as email addresses and more personal information like age and gender. This personal information is valuable — it is the currency of the digital economy.
Choosing a fulfillment partner for your business is a critical decision that can help drive the success of your brand. Picking the right one can bring significant operational cost savings that will lead to your brand growth. Picking the wrong one can prove costly on many levels.
Follow these 5 steps when it’s time to choose a fulfillment partner and you’ll be better prepared to make the right decision.
By now, anyone familiar with the world of retail knows that the omnichannel shopping experience started picking up some serious steam a few years ago. And just like a hurricane swirling off the Atlantic coast this time of year, its presence has no doubt made an impact.
Do you sell online? Then you should know that many online retailers ignore the very important topic of location when it comes to their fulfillment and shipping operations. And ignoring that topic is an error that will cost you money.