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With the holidays rapidly approaching and ecommerce shopping ramping up, this is a very crucial time of year to ensure you are delivering on your brand experience.
As predicted, online holiday sales are expected to rise double-digits again this year, up 14 percent from 2013 according to a forecast from Deloitte. Similar to last year, 2014 has a shorter holiday shopping season, with only 26 days between Black Friday and Christmas.
Today’s marketplace is forever changing and becoming more competitive by the minute. If merchants don’t adopt the strategies required to navigate the ever-shifting landscape, they will inevitably fall behind the pack and risk the inability to recover.
Brands can no longer rely on simply offering a quality product at an affordable price to remain competitive. They also need to provide excellent customer service that drives repeat purchases and enhances reputation. While brands may be in the business of providing a superior product, they often fall short when it comes to meeting customer expectations on the back end of the purchase. Below are a few reasons why outsourcing fulfillment can elevate your customer service experience and dramatically reduce your cost per order.
Consumer promotions such as sweepstakes and contests date back to the early 1930s. They were created to attract consumers to a brand and patronize its products. For many years, sweepstakes and contests were multichannel, relying solely on the US Postal Service to submit entries. Advertising was also limited to in-store promotions or via mail.
If you’re going to entrust your business transactions to a third party fulfillment center, they should be prepared to prove themselves worthy. A center that employs leading technology that provides easily-accessible, real-time reporting and analytics, can enable you to strategize and recalibrate business decisions on a day-to-day basis.
According to numerous sources, the changes FedEx and UPS will make to their dimensional weight fees effective January 1, 2015 will impact up to 33% of all ground packages. These higher rates can be mitigated with some additional planning and analysis. This article will explore four ways you can reduce your rates.
Promotions are an integral part of the marketing mix. In general, promotions tend to focus on how to attract the attention of consumers and motivate them to take action or make a purchase. There are many ways marketers can go about promoting a product or service, but it requires strategic research into the target audience and where to find them.
The growth of omnichannel shopping transactions has created the need for increased inventory control as well as flexible, faster and more accurate order fulfillment. These factors contribute to the need to convert distribution warehouses into dynamic, integrated and scalable product fulfillment centers.
The age of the smart shopper is upon us – and it’s not going to change anytime soon. While the competition for consumer dollars has become increasingly fierce, brands must deploy a wide range of promotional strategies and solutions to give them an edge in today’s marketplace.