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The General Data Protection Regulation – more commonly called GDPR – is the European Union’s (EU) collection of privacy regulations, which take effect May 25th. The significant, broad-based legislation focuses on data security, privacy, accountability and rights for data subjects, among other things.
Consumer promotions like rebates and sweepstakes have come a long way over the years. The digital age has completely changed the way brands execute these ‘old school’ promotional programs. But in today’s uber-competitive marketplace, rebates and sweepstakes are still a very effective way to generate brand awareness, build a bigger database and reward loyal customers.
Offering sweepstakes and other chance promotions are a great way for a business to attract and retain consumers. Executing a sweepstakes not only helps marketers to build consumer good will but also to collect personal information, such as email addresses and more personal information like age and gender. This personal information is valuable — it is the currency of the digital economy.
At a time when consumers continue to have more options when it comes to how they make product purchases, one thing remains constant – their buying decisions continue to be influenced by incentive-based programs like rebates and sweepstakes.
Consumer promotions such as sweepstakes and contests date back to the early 1930s. They were created to attract consumers to a brand and patronize its products. For many years, sweepstakes and contests were multichannel, relying solely on the US Postal Service to submit entries. Advertising was also limited to in-store promotions or via mail.
Promotions are an integral part of the marketing mix. In general, promotions tend to focus on how to attract the attention of consumers and motivate them to take action or make a purchase. There are many ways marketers can go about promoting a product or service, but it requires strategic research into the target audience and where to find them.
The age of the smart shopper is upon us – and it’s not going to change anytime soon. While competition for consumer dollars has become increasingly fierce, brands must deploy a wide range of promotion strategies and solutions to give them an edge in today’s marketplace.
With the continuing evolution of social touch points and technology, how do brands position themselves to grow their market share? This article will address the top 10 trends in rebates and sweepstakes to help companies stay on the leading edge of promotions marketing.
Rebates are one of the most effective ways to increase sales and gain visibility for a product or service. However, before beginning a rebate program it is critical for brands to educate themselves on the rules and regulations surrounding rebate fraud and compliance.
On its face couponing would seem to be easy. It’s just a coupon, right? In reality fraud and a convoluted payment chain create complications. This white paper is a basic introduction to couponing for manufacturers.