Heinz Top This TV Contest

PFC is executing a consumer generated video contest, Heinz Top This TV Challenge, for one of the leading food manufacturers with the number one brand in its category, the H. J. Heinz Company and Heinz Ketchup.

The campaign is the most comprehensive, integrated marketing effort in the brand's history. PFC is executing all aspects of this cutting edge, consumer engaging phenomenon - including rules development, legal counsel, video review, execution of legal documents, prize fulfillment and daily collaboration with all of the promotional partners - including the brand team, promotion agency, legal counsel and YouTube. In a dynamic environment, PFC is proving to be a flexible and key component to the success of this contest.

Marketing to New and Expecting Mothers

A custom publisher was challenged by a leading diaper company to create and market timely, useful information to new moms through multi-media channels (micro sites, custom magazines, and a free book offer), allowing the company to gain trial users, convert those trial users into customers, and gather data for future marketing efforts.

PFC executed online shopping carts, product fulfillment, and database services for the project.

Compatible Brands share Sweepstakes / Cross-Selling

PFC partnered with a leading marketing agency to execute a combined sweepstakes for three separate companies with complementary products. Consumers could enter online at a special micro site - designed and hosted by PFC, or via traditional in-store tear-off pads.

PFC executed this sweepstakes and awarded exciting trips with a direct correlation to the companies' products. The sweepstakes exceeded the clients’ marketing objectives, garnering strong retailer support and displays, generating nearly 200,000 entries - increasing traffic to each brands website.

Online Photo Contest

Approached by a national women’s clothing retailer to administer an online photo contest, PFC coordinated the entire contest up to the point where finalists were chosen. Starting with rules development, and working closely with legal counsel, PFC pre-screened all entrants and forwarded finalists to the retailer for final decision. The program was highly successful and received more entrants than anticipated. The winner received a one-year modeling contract with a premier, international modeling agency.

Whether it's an online photo, essay, video contest or game, let PFC help you get the most from your marketing dollar! From the newest web-centric technologies to back-end fulfillment and reporting, we'll take your promotion from start to finish and make it as seamless as your company needs it to be.

PFC - a best practices company.

Call PFC now to discuss your needs: 1-800-493-7063. Or use our contact form.